We are excited to officially announce our partnership with Athens Tourism. As you can see from the video, we feel pretty lucky to be working with such a dynamic destination. The team from Athens is really eager to jump headfirst into marketing their destination online and through social media. Joobili will be promoting Athens’ top [...]

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Is Social Media a waste of time or an powerful networking tool? I don’t think anyone really knows the answer to this question yet. When I put my MBA hat on I start spitting out words like ‘ROI’ and I feel the urge to divide Twitter-hours by estimated-promotion-value to arrive at some fancy effectiveness ratio. [...]

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