Joobili on BBC – Social Media ROI?
Posted in Joobili Buzz on Jan 18th, 2010
Is Social Media a waste of time or an powerful networking tool? I don’t think anyone really knows the answer to this question yet. When I put my MBA hat on I start spitting out words like ‘ROI’ and I feel the urge to divide Twitter-hours by estimated-promotion-value to arrive at some fancy effectiveness ratio. [...]
