Twitter: Early discussions seemed to focus on Twitter rather than blogs or other forms of social media. Actually Facebook dwarfs Twitter in both total consumer reach and in tools for interacting with your audience. But who cares about utility, Facebook was so 2008, right? What will it be in 2010?

Paid Content: Is content a commodity (nearly free) or is Rupert Murdoch maybe not as senile as we all think? The room seemed to be split on the issue. It’s hard to define which content is worth paying for, but clearly the status quo of free content is not sustainable either. You might enjoyed reading Mark Cuban’s take on this debate here.

Libel: Simply stated, you are responsible for the content appearing on your blog. The ability to create a (free) blog that can potentially reach thousands of people is truly a revolutionary shift in communication. But with power comes responsibility and you can’t have one without the other. Some bloggers are learning the hard way. The basic advice was to understand what is considered libel, pre-moderate comments on your blog and create a comments policy. The discussion got me thinking about Twitter accounts and Facebook pages. Are you responsible for libel that appears on these platforms?

Enormous, exhausting, exciting…three “E” words that sum up my WTM London experience. I was there from opening until closing on Monday and Tuesday and I barely covered the Europe section of the expo. No time for the other continents, the cool travel technologies, the seminars and speeches, not even time for the Kazakh folk dancers. No worries, I had some great conversations with tourism boards across Europe and I came away really excited about Joobili’s future. My mission was to invite each country, region, and city to contribute their events and festivals to Joobili. Mission accomplished. The tourism boards loved the concept of Joobili! They have tons of great Timely Travel content that sits on back pages of their websites and brochures and never gets viewed. I was offering a free way to promote existing content to a new audience, while at the same time improving the quality and quantity of the Joobili event database. It was a win-win proposition. I’ll be following up with all the contacts I made in the next couple weeks and you Beta testers should start seeing some Joobili Pro events appearing on the site next month.

I made a bit of a last minute decision on Thursday. I’m going to attend the World Travel Market in London on November 10-13. It’s the biggest gathering of tourism professionals in the world (as the name implies) and it will be a great chance to demo Joobili to European countries and cities looking for a better way of promoting their festivals and events. Or it will be a great chance to walk around a stuffy expo center collecting pamphlets and eating from buffet lines. Either way, I’ll be there. When I get back to Budapest next week I’ll be sure let you know how things went.